Five Principles of Writing for Users

October 30, 2013

Writing for users is a deeply intuitive and technical trade. As with web design, digital writing needs to resolve the user’s existing knowledge and instincts with an interactive product.

Digital writing encompasses elements of content strategy: building information architectures, determining content requirements, and finding ways to solve UX problems with things like videos and tools. Our job is to model, structure, and create information.

With that in mind, let’s take a look at some principles that underpin and define how we should write for users.

1. The green light principle

The words you use need to be as easy to understand as a green light—at least, this is the goal. Make your copy so simple, intuitive, and brief that users don’t notice it. “Less is more,” an old boss used to say. This truism of writing is…read more
By Ben Barone-Nugent

             


via UX Magazine

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