Apple’s iPhone 5C Was Never Meant to Be Entry-Level, Says Cook

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Tim Cook explained recently that the colorful iPhone 5C, once called Apple’s “low-cost” smartphone offering, was never meant to be an entry-level handset. Instead, Apple always perceived the iDevice as mid-tier, in a move that would encourage “growth across the iPhone,” Cook noted.

The chief executive officer’s comments were made during Apple’s recent financial results conference call, in response to a question concerning the iPhone 5C’s relationship with lower priced smartphones.

His response, which was transcribed by MacRumors, reads:

If you look at what we’ve done, we’re selling the iPhone 4s as our entry offer. We sell the iPhone 5C as the mid-tier and the 5s. Our goal is to have growth across the iPhone but we want each of those categories to grow as compared to what we were doing previously. If you look at the total that we’re making in the low end and mid tier and high end, the sum there, we’d like to grow in each one of those. We’re really please [sic] that we did that. Read more…

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via Mashable

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